I am Firas Fellah
Founder of Americana Lifestyle
Family Man & Food Lover · ENFP-A
About Me
Experience
My journey started in finance—first as a stockbroker in London, then in private equity, and later as CPO and COO at PropertyCard, where I helped build an award-winning global property super-app. But my passion has always been about creating something tangible—something that connects people in a meaningful way. That’s what led me to Americana—a modern take on patriotism through premium streetwear and art.
Skills
As an ENFP-A, my strengths lie in creativity, storytelling, and connecting with people. I thrive at the intersection of culture and commerce—blending bold branding, product design, and strategy to build something that resonates. My background spans finance, tech, and fashion, giving me a unique perspective on how to scale brands with impact.
Goals
Americana isn’t just a clothing brand—it’s a statement. My focus is on growing it into something lasting, something that resonates beyond fashion. The goal is to redefine American pride for a new generation, making it bold, relevant, and undeniable. I want Americana to be the go-to for those who wear their love for the U.S. with confidence. Built different, built to last—just like the country that inspires it.
Americana Lifestyle
Americana is about capturing the essence of American culture through bold design and quality craftsmanship. It’s a brand that merges streetwear with heritage, reimagining classic influences for a new era.
Every piece is made in the USA, built to last, and designed to celebrate the icons, moments, and stories that define this country. This isn’t just looking back—it’s pushing the culture forward with premium apparel and art.
Culinary Love
Born and raised in Italy, food has been a central theme throughout my life.
There is no experience quite like sharing a meal; it's a universal language that transcends borders and remains untouched by technology. Crafting a delicious dish demands both inherent creativity and meticulous planning—this is where I thrive.
Signature dish: Penne alla Vodka.